The pair will be joined by a series of judges from the media owner, media agency and client communities to judge this year's revamped awards, which take place on the 27 October at the Grosvenor House hotel, Park Lane.
Changes to this year's awards include:
- New definitions for media owners and agencies to enable the event to honour launch, relaunch and long-term work
- Popular categories, Agency of the Year, and Sales Team of the Year, are now open for entry
- Collaboration has now been divided into large and small categories
- To reflect its increasing importance in the media process, the research sector has been split into three different categories – Data Innovation, Econometrics and Research Insight
- The Rising Star award will now be split into three separate disciplines, recognising the talent in agency, owner and entrepreneur roles.
- A new category, Media Creativity, has been added to recognise creative thinking for business problems.
Carter said: "It's a privilege to be offered the opportunity to co-chair the Media Week judging panel. There is a lot of fantastic work that goes on in this industry and a lot of really bight people who do some really good work.
"To be judged as the best media sales team or the best media agency is really quite an achievement."
Pattison said: "It's a great event to meet up with and network with pretty much anyone you've ever worked with in media.
"For media people, the Media Week Awards is the one to win."
The deadline for entries to the awards is 9 June.
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