The company takes its first step with a concession in department store Shoon in Bath and London this month.
This will be followed by a standalone Carry Me Home store opening in the capital within the next six months. It is also in discussions with an undisclosed luxury retailer with outlets in a number of major UK cities
The premium childrens-wear brand briefed design agency Neoco to create a coherent identity that reflects Carry Me Home’s customised service. The new logo uses a 'sewing-stitch' graphic for a hand-written appearance.
Company owner Gayle Haddock, who first set up Carry Me Home as a stall in London’s Spitalfields Market with help from The Prince’s Trust, intends to extend the concept across the UK.
Neoco has also designed a transactional web site for Carry Me Home from which consumers can select colours and styles before ordering the clothes to be sent direct to their homes. Prices start at £6 for a personalised slogan bib; items for adults are also available. Slogans include 'I don’t like carrots' and 'Cheeky little monkey'.
The brand, created six months ago, will compete with Gap Kids, Baby Gap and lesser-known labels such as Little Nippers for share of the children’s clothes market.
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