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The Carphone Warehouse, the mobile phone retailer has launched a 40s spot that shows a young man being taken on a fantastical journey by a store assistant.

As they explore the world of upgrades, they find themselves scaling skyscrapers, flying through a magical forest and soaring into space on jetpacks.

The ad was created using a mixture of elaborate set-builds, stuntwork and post-production effects and shot over four days at Elstree studios.