Hitting shelves yesterday with a price tag of £4.95, the phone is marketed towards credit-crunched consumers in the run up to the Christmas shopping season.
No frills features include a large keypad, colour display, internet access and MP3 ringtones, tipping the scales at 67 grams.
Andrew Harrison, UK CEO at Carphone Warehouse, said: "When the bills are going up we're committed to bringing our customers products they can afford with a credit-crunch-busting mobile for under a fiver."
Carphone Warehouse also offers the Fly V60 mobile phone for £4.95, and a number of handsets for £9.95.