Her promotion to head of experiential, which comes on the back of recent new-business wins, will see her take responsibility for increasing the prominence of the growing field inside Carlson and overseeing all client activity.
Her remit will also include the development of existing and new experiential business in conjunction with Chris Mather, EMEA director of experiential marketing and sales promotion.
Cawley has been at Carlson since joining as a graduate in 1991 and since then she has risen steadily through the ranks, working on campaigns for some of the UK's biggest blue-chip clients such as Camelot, London Underground, Sainsbury's, Coca-Cola, Safeway, Nestle and Eurostar.
"When I began my career, a typical face-to-face campaign would be a tactical afterthought and creatively limited to effective distribution of a product or brand message.
"Today, it's the department that increasingly drives a brand's communication strategy around which the most relevant on- and off-line supporting communications are integrated. I'm excited by the developments in the industry and look forward to turning more and more clients on to the benefits of bringing their brands to life through experiential campaigns," Cawley said.
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