The activity, created by marketing agency Billington Cartmell, offers consumers the opportunity to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg Export.
Packs include a 47-inch LG 3D TV, a SKY+HD Box, a year’s subscription to Sky World and Sky+HD, and four pairs of 3D glasses.
Carlsberg will back the promotion with a print and radio ad campaign, which launched this week. Consumers can enter by texting "3D" to a number printed on promotional literature.
Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has shown that consumers are spending more of their leisure relaxing at home, and we want to give our customers something that can really help them make the most of this consumer trend."
James Whillis, Billington Cartmell group account director, added: "Sky is synonymous with delivering peerless in-home entertainment and is a perfect fit to the values of the Carlsberg brand."
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