
Carlsberg invested in marketing ahead of, and during, this year's tournament. In the UK this included press and TV marketing in its role as the official beer of the England team.
The company said that its overall market share in western Europe has started to improve after flat market share development in recent years.
Areas of growth for Carlsberg were Asia and Eastern Europe, excluding Russia, in the first six months of the year.
The group highlighted a fall in the Russian beer market in the first half of 2010 due to higher prices after the country increased excise duty.
Jorgen Buhl Rasmussen, chief executive of Carlsberg, said: "The group's performance was strong for the first six months in spite of challenging consumer dynamics. We achieved higher margins in all three regions for the first six months showing that we are clearly on-track to meet our medium-term margin targets.
"We will continue to balance our plans to improve efficiency and margins with our plans to improve efficiency and margins with our ambitions to drive top-line growth."