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Carling has released a tactical ad to celebrate Halloween. The online spot, created by Creature, features the brand regulars Dylan and Jon, who are preparing for a Halloween party. Dylan, dressed as a voodoo priest, starts to control Jon using a magic doll. He almost convinces Jon to fetch him a pint of beer before Jon reveals he was only playing along, leading him to say the catchphrase: "It’s good… but it’s not quite Carling." The film is the second tactical spot in the current campaign – Carling released an online video in July referencing the birth of Prince George. The work was created by Lyd Raghavan and Steph Rohr, and directed by Sniper Twins through Smuggler. Unit handled post-production, while Factory Studios worked on audio post-production. Media was by ZenithOptimedia.