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The next chapter of Carling's "Made local" campaign stars a non-league LGBTQ+ inclusive football team.

Black Country Fusion FC was set up by chairwoman Skye Stewart in 2016 because there were no LGBTQ+ -inclusive clubs in the Midlands. Carling is supporting the team via its Made Local Fund, which helps sustainable, grassroots projects in local communities, and has made it the focus of a short documentary. The work was created by Lynsey Atkin, Sam Turk and Paul Robbins, and directed by Stella Scott through Somesuch.