��������pk10

Carling has launched a campaign called "refreshingly perfect", which will include a series of TV spots. The work is the first created for the brand by Creature and is a nod to the previous "I bet he drinks Carling Black Label" ads. In the new spot, the protagonist dazzles onlookers by pulling off an extraordinary trick shot on a pool table, only to then see the white ball drop in. His efforts prompt a friend to say: "It’s good… but it’s not quite Carling." The £9.6 million campaign also includes outdoor, press and digital activity. The work was created by Ben Middleton, Stu Outhwaite and Ed Warren. It was directed by Sniper Twins through Smuggler.