Dentsu-owned Carat and WPP's MEC face competition from Omnicom's M2M and Manning Gottlieb OMD, WPP-owned Maxus Communications UK and the independent agency the7stars, in the Media Agency of the Year category.
Carat and MEC will go head-to-head in another six categories, including Media Innovation, Small Collaboration, Large Collaboration, Data Innovation, Econometrics, and International ±±¾©Èü³µpk10. MEC has two entries in both the Small and Large Collaboration categories.
Carat's remaining four shortlisted entries are for Media Creativity, Media Idea-Small, Media Idea-Medium, and Media Idea-Re-launch, while MEC also has shortlisted entries in the Media Idea-Launch and Research Insight categories.
Elsewhere, ITV picked up 10 nominations, MediaCom picked up nine, Channel 4 collected eight and Mindshare UK and PHD were both shortlisted in seven categories.
See below for the full shortlist.
Categories open to Owners and Agencies
Media Innovation
Bodyform: The Truth,
Carat, a trading division of Aegis Media
Paddy Power Sky Tweets,
M2M
#YouDrive,
Maxus Communications UK
Lloyds Torchview,
MEC for Lloyds Banking Group
Kleenex Flu Predictor Winter 12/13,
Mindshare UK
A recipe for success,
PHD for Sainsbury's
Media Creativity
Bodyform:The Truth,
Carat, a trading division of Aegis Media
TA live from Hellmand,
ITV
TA Live,
MediaCom for Capita: British Army
Lynx Space Academy: To Infinity and Beyond!,
Mindshare UK
Mariachi Christmas,
OMD UK
Small collaboration (budget under £250k)
Bodyform: The Truth,
Carat, a trading division of Aegis Media for Carat and Rubber Republic
Subtitled French Ad Break,
Channel 4
An Exceedingly Good Promotion,
JCDecaux
Sinister. An Experiment into fear.,
M2M
London's Earth Hour goes 'into darkness' with Star Trek,
MEC for Paramount Pictures
Halifax Homefinder App: Beyond Advertising,
MEC for Lloyds Banking Group
Large collaboration (budget over £250K)
The Blind leading the Partially Sighted,
Channel 4
The World's Largest Pub Quiz with Bell's,
Global Radio / Metro / Carat
MORRISONS WITH ANT & DEC,
ITV / MEC
GuardianWitness,
MEC / Guardian / EE
Here's to extraordinary,
PHD / Sainsbury's
What's cooking from the Sainsbury's kitchen,
PHD / Sainsbury's
Research
Data Innovation
Arla and Carat: Lurpak spirit level – matching the mood of the nation
Carat, a trading division of Aegis Media
Affiliate PRISM
MEC for T-Mobile
Sky Personalisation
MediaCom for British Sky Broadcasting
Capacity Management Media
Havas Media for East Coast
Changing Marketing Planning through Data Visualisation
Havas Media for Gatwick Airport
Kleenex Flu Predictor Winter 12/13
Mindshare for Mindshare UK
Econometrics
Philips and Carat: Philips styleshaver – innovating to evaluate
Carat, a trading division of Aegis Media
From Model to Market with Irwin Mitchell
MEC for Irwin Mitchell Solicitors
TUI Econometrics
MediaCom for TUI (Thomson)
Now TV Econometrics
MediaCom for Now TV
Research Insight
MEC Momentum
MEC
Real World Britain
MediaCom for RWI
Meaningful Brands
Media Planning for Havas Media
Ocean - The Science Behind the Art of Outdoor
Ocean Outdoor
Screen Life: the view from the sofa
Thinkbox
Media Owner Categories
Media Idea - Launch
Absolute Radio 007 with Sky Movies 007,
Absolute Radio
Go Think Big,
Bauer Media for Bauer Media and O2
Surf’s Summer d’eem and TOWIE,
ITV
Cromwell Road Digital Gateway,
JCDecaux UK
Take The Stage,
Metro
Launch London 2012,
News UK
Media Brand of the Year
| Guardian Media The Huffington Post UK ITV Ocean Outdoor Time Out Group |
Media Idea - Small
BP- Fuelling the nations support for the superhumans,
Channel 4
Subtitled French Ad Break,
Channel 4
Creating a shop window for very.co.uk through the Big Brother house,
Channel 5 Broadcasting for Northern & Shell
Ice Age 4 and Capital,
Global Radio
Snikkers - Yu cnat spel properlie wen hungrie,
Google UK
Welcome to Yorkshire with Emmerdale,
ITV
Media Idea - Medium
Pause and Rewind in UK Television First,
Channel 4
Bringing Value to the Big Brother House,
Channel 5 Broadcasting for Northern & Shell
Colgate and Global Radio - Keep Britain Smiling,
Global Radio
Matalan wih This Morning and Closer Magazine
ITV
Samsung and X Factor,
ITV
MTV Home Office This Is Abuse,
Viacom International Media Networks (MTV UK)
Life of Pi,
Yahoo!
Media Idea - Large
The Road to London 2012 - A Marathon not a Sprint,
Channel 4
Whats Cooking from the Sainsbury's Kitchen,
Channel 4
Morrisons with Ant & Dec,
ITV
The Meerkovo Meerkats Meet Coronation Street,
ITV
Mrs Crunch
News UK and MEC
Sales Team of the Year
Channel 4 Television
ITV
Guardian Media
Ocean Outdoor UK
Spotify
Twitter
Agency Categories
Media Idea - Small
Arla and Carat – Bringinghome the milike – selling Cravendale to Dads
Carat, a trading division of Aegis Media
Age UK - Using the language of touch,
Manning Gottlieb OMD
Snickers Misspelling,
MediaCom for Mars Chocolate
A recipe for success,
PHD for Sainsbury's
Gaby Aplin,
Starcom MediaVest Group
Twilight Tagging,
Starcom MediaVest
Media Idea - Medium
A very different partnership – turning media into a shop window
Carat, a trading division of Aegis Media
Conversations Start Here,
Gravity Road
Paddy Power Sky Tweets,
M2M
Doritos Mariachi Christmas,
OMD UK
Putting the Fan in Fanny,
PHD for AG BARR
Gold Medal Winner Stamps,
UM London for Royal Mail
Media Idea - Large
Christmas 'The Snowman's Journey',
Manning Gottlieb OMD
Abbey Road Sessions,
MediaCom for VW Beetle
TA Live,
MediaCom for Capita: British Army
Lynx Space Academy: To Infinity and Beyond!,
Mindshare UK
Three Mobile #DancePonyDance,
Mindshare UK
Media Idea - Re-launch
Bringing Barbie to a generation of digital natives,
Carat, a trading division of Aegis Media
Abbey Road Sessions,
MediaCom for VW Beetle
Kit Kat Choose A Chunky Champion,
Mindshare for Mindshare UK
Matching Luggage,
PHD for Expedia
Re-launching Daft Punk,
the7stars for the7stars
Media Idea - Launch
Stoptober,
MEC for Public Health England
Thanks For The Warm Up,
OMD UK
What's cooking from the Sainsbury's kitchen,
PHD for Sainsbury's
We are David Bailey,
Starcom MediaVest Group
20th Centruy Fox: not ‘Mission Impossible’ for Skyfall
Vizeum UK
International ±±¾©Èü³µpk10
asos and Carat: #BestNightEver,
Carat, a trading division of Aegis Media
Moments of speed,
MEC International
Halo 4: Roll of Honour,
Media Brands for UM International
Rihanna for River Island: Take A Bow,
Mindshare UK
Emirates Air Line,
Starcom MediaVest
Quit Smoking with Barca,
ZenithOptimedia
Media Agency of the Year
Carat, a trading division of Aegis Media
M2M
Manning Gottlieb OMD
Maxus Communications UK
MEC
the7stars
Rising Star
Rising Star – Agency
Henry Arkell, Manning Gottlieb OMD
Duncan Bell, Carat, a trading division of Aegis Media Limited
Jackie Fast, Slingshot Sponsorship Ltd
Yewande Sokan - Our Rising Star, Maxus Communications UK Ltd
Stacy Westhead, atom42
Rising Star - Media Owner
Lissa Cardell, Digital Cinema Media
Claire O'Farrell, Dennis Publishing
Lydia Peachey, News UK
Faye Robson, Discovery Networks UK
Rachael White, Bauer Media
.jpg)
.jpg)