Carat scooped Agency of the Year, while Global Radio retained its crown as Sales team of the Year.
A record-breaking year for the Media Week Awards had judges presiding over more than 520 entries and deciding upon the following winners:
Agency of the Year
Gold: Carat
Shortlist: Manning Gottlieb OMD, PHD, the7stars, ZenithOptimedia, MPG Media Contacts
Sales Team of Year
Gold: Global Radio
Shortlist: ITV, JCDecaux, Ocean Outdoor, The Telegraph
Grand Prix
Gold: ITV, British Heat Foundation and Coronation Street
Media Brand of the Year
Gold: Spotify
Shortlist: Shortlist Media, Sky Media, TalkSport/Sport magazine, The Week
Agency - Media Idea Launch
Gold: PHD for Warner Bros Horrible Bosses
Silver: ZenithOptimedia
Bronze: OMD Group
Shortlist: M2M, Manning Gottlieb, PHD
Agency - Media Idea Relaunch
Gold: Adam & Eve for Save the Children's Born to Shine campaign
Silver: Goodstuff Communications
Shortlist: MEC, OMD, ZenithOptimedia
Agency - Media Idea Large
Gold: UM London and ITV for Burton's Biscuit Co and the Dodgers' Got Talent campaign
Silver: MediaCom, PHD
Shortlist: MediaCom, PHD
Best International ±±¾©Èü³µpk10
Gold: Universal McCann and Xbox for Kinect Star Wars
Silver: MEC International
Bronze: OMD International
Shortlist: MediaCom, OMD
Agency - Rising Star
Gold: Chrissy Totty/Vizeum
Shortlist: Carl Fernandes/iProspect, Richard Bradford/MEC, Carl Nawagamuwa/MEC, Sam Crocker/OMD Group
Media Innovation
Gold: Vizeum and 20th Century Fox for Prometheus
Silver: Telegraph Media Group
Shortlist: MediaCom, ITV, Arena Media
Small Collaboration
Gold: Global Radio and XFM for Danny Wallace's Naked Breakfast
Silver: PHD with Drum and ITV
Shortlist: MEC, MediaCom
Agency - Media Idea Medium
Gold: MediaCom and Mars Food for Papa's Big Tomato Challenge
Silver: Vizeum
Bronze: MPG Media Contacts
Shortlist: PHD, ZenithOptimedia
Owner - Idea Launch
Gold: ESPN EMEA and Budweiser for FA Cup Sponsorship launch
Silver: Global Radio
Shortlist: Absolute Radio, Bauer Media, Pearl & Dean
Large Collaboration (over £250,000)
Gold: Carat and Gordon's Gin for Gordon's Curtain Raiser
Silver: Arla, Carat and Disneymedia+ Cravendale and The Muppets
Bronze: MEC and Channel 5 for Paramount Big Brother
Shortlist: MediaCom and Home Office, MPG Media Contacts and Nandos
Media Creativity
Gold: PHD and British Heart Foundation for Heart attacks can happen on any street
Silver: Vizeum
Bronze: Vizeum
Shortlist: MEC and Channel 5
Econometrics
Gold: MEC for Morrisons
Shortlist: Carat, MEC, MediaCom, Starcom MediaVest Group
Research Insight
Gold: Carat for Kellogg's Crunchy Nut
Silver: RAB
Bronze: Specific, Shortlist, Arena Media, Sky Media
Data Innovation
Gold: Starcom MediaVest Group for EMI Hit
Shortlist: Guardian News & Media, MEC, PHD, Radio Advertising Bureau
Agency - Media Idea Small
Gold: MediaCom for VW Blue Motion
Silver: MediaCom
Shortlist: Mindshare, PHD
Owner - Media Idea Large
Gold: News International for Multimillion Pound Media Solution
Silver: Sky Media
Bronze: ITV
Shortlist: Global Radio, The Telegraph
Owner - Media idea medium
Gold: Channel 4 for Andrew Washlets Clean ±±¾©Èü³µpk10
Shortlist: IPC Media, ITV, News International, Sky Media
Owner - Media idea small
Gold: ITV for British Heart Foundation and Coronation
Silver: Ocean Outdoor
Bronze: Clear Channel Outdoor
Shortlist: Bauer Media, Evening Standard, JCDecaux, Sky Media, The Telegraph
Owner - Rising star
Gold: Christian d'Ippolito/Unruly Media
Shortlist: Kloe Wells/CBS Outdoor, William Mitt/CBS Outdoor, Jade Behr/Yahoo
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