Created by VCCP, the activity extends the ‘alive with juice' work which broke in January this year. The online content continues the story of the Capri-Sun pouches which are on the run and causing mischief wherever they go.
The aim of the activity is to engage with an older teen audience than Capri Sun's core target. The agency has worked with students in order to create the films.
Richard Van den Bergh, who had most recently been working on the special effects for the latest Harry Potter film, shot and coordinated the films.
Caroline Philiponnet-Bethell, senior brand manager at Coca-Cola Enterprises, which distributes the drink in the UK, said: ‘This piece of activity aims to push Capri Sun outside of its comfort zone to engage with an online-savvy audience in a relevant and unusual way.'
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