LONDON - Coca-Cola Enterprises has launched a campaign to support the 100% juice Capri-Sun range.
The work, created by VCCP, is the first major above-the-line activity for the brand since 2006. It introduces two Ghostbusters-styled characters, called Ed and Omar, who pursue Capri-Sun pouches that are ‘Alive With Juice'.
The campaign will run across TV and outdoor throughout January, with media planning and buying handled by Vizeum.
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