
Since hitting the web, "the long wait" has been mentioned in 192,000 Facebook updates, 10,000 tweets and 190 blog posts. Most of these have been in English, but Portuguese, Spanish and Danish people also picked up on it.
Canadian ad agency John St's spoof video "catvertising" follows closely behind with 158,550 shares in the past week.
Last week's number one, GTA V has slumped to fifth position, picking up 31,330 shares.
The chart, produced in conjunction with , ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere during the past seven days. Ads launched more than 30 days ago are not included.
1. John Lewis 'the long wait' by Adam & Eve183,060 shares this week |
All time: 202,637 shares
2. john st 'catvertising' by john st158,550 shares this week All time: 178,145 shares |
3. Activision 'the vet and the n00b' by 72andSunny148,751 shares this week All time: 893,792 shares |
4. DXB Connect 'flash mob' by Global Event Management63,164 shares this week All time: 167,068 shares |
5. Rockstar 'GTA V trailer' by Rockstar32,589 shares this week |
All time: 403,049 shares
6. Dermablen 'go beyond the cover' by Tuxedo27,168 shares this week All time: 474,956 shares |
7. Microsoft 'productivity future vision' by Microsoft in-house18,684 shares this week All time: 252,114 shares |
8. Electronic Arts 'need for speed: the run' by Kirshenbaum Bond Senecal & Partners16,681 shares this week All time: 44,036 shares |
9. Verizon 'payload' by McGarryBowen15,203 shares this week All time: 18,081 shares |
10. TomTom 'Bert and Ernie' by Pool Worldwide13,902 shares this week All time: 14,538 shares |