��pk10 Big Awards 2016: the winners' showcase

Feature

��pk10 Big Awards 2016: the winners' showcase

This year's awards are dominated by one campaign that ticks all the boxes for the judging panel.

October 20, 2016

How long?

10-15 minutes

View judges | View awards table

Entries

[ Digital single ]

The Arden Award

Title: Survival billboard • Client: Microsoft

[ Digital single ]

Automotive

Title Slide • Client Lexus

[ Direct single ]

Charity

Title #RememberShafilea • Client Karma Nirvana

[ Film single ]

Consumer Durables & Furniture

Title Spare the act • Client Dixons Carphone

[ Film single ]

Consumer Durables & Furniture

Title Laptop • Client Dixons Carphone

[ Film single ]

Fashion, Clothing, Footwear & Accessories

Title Becoming Beckham • Client H&M

[ Film single ]

Financial

Title Tiny dancer • Client John Lewis Insurance

[ Outdoor single ]

GROCERY & SOFT DRINKS

Title: Give the rainbow • Client: Mars

[ Direct single ]

MEDIA & ENTERTAINMENT

Title: Survival billboard • Client: Microsoft

[ Outdoor single ]

MEDIA & ENTERTAINMENT

Title: Survival billboard • Client: Microsoft

[ Film single ]

RETAIL & RESTAURANTS

Title: Shoplifters • Client: Harvey Nichols

[ Film single ]

RETAIL & RESTAURANTS

Title: Spare the act • Client: Dixons Carphone

[ Film single ]

RETAIL & RESTAURANTS

Title: Cooker • Client: Dixons Carphone

[ Film single ]

RETAIL & RESTAURANTS

Title: Laptop • Client: Dixons Carphone

[ Film single ]

RETAIL & RESTAURANTS

Title: Nespresso • Client: Dixons Carphone

[ Film single ]

RETAIL & RESTAURANTS

Title: TV • Client: Dixons Carphone

[ Digital single ]

SPORT, TRAVEL & LEISURE

Title: Survival billboard • Client: Microsoft

Digital agency of the year

CHI & Partners

Direct agency of the year

Leo Burnett London

Film agency of the year

Abbott Mead Vickers BBDO

Outdoor agency of the year

McCann London

Press agency of the year

Adam & Eve/DDB

Integrated agency of the year

FCB Inferno

THE ARDEN AWARD
Title: Survival billboard • Client: Microsoft

Brand: Xbox
Client: Michael Flatt, head of advertising, EMEA
Agency: McCann London
Chief creative officers: Rob Doubal, Laurence Thomson
Writers: Jim Nilsson, Sanjiv Mistry, Anja McGuiness
Art directors: Jacob Björdal, Jamie Mietz
Event/production agency: Momentum
Developer: MRM
Production company: Craft
Additional partner agencies: Hothouse, Attention Seekers, EMT/Dentsu Aegis Network, Edelman

[ Digital single ]
AUTOMOTIVE
Title: Slide • Client: Lexus

Brand: Lexus
Clients: Atsushi Takada, general manager of brand management; David Nordstrom, vice-president of marketing; Yolande Waldock, head of global brand
Agency: CHI & Partners
Creative director: Monty Verdi
Creatives: Brad Woolf, Dan Bailey
Director: Henry-Alex Rubin
Production company: Smuggler

[ Digital single ]
CHARITY
Title: #RememberShafilea • Client: Karma Nirvana

Brand: Day of Memory
Client: Jasvinder Sanghera, chief executive
Agency: Leo Burnett London
Creative director: Justin Tindall
Creatives: Phillip Meyler, Darren Keff
Senior account manager: Sofia Sarkar
Planner: Jessica Page
Photographer: Tal Silverman
Photography studio: Metcalfe Lancaster

[ Film campaign ]
CONSUMER DURABLES & FURNITURE
Title: Laptop • Client: Dixons Carphone

Brand: Currys PC World
Client: Gary Booker, chief marketing officer, UK and Ireland
Agency: Abbott Mead Vickers BBDO
Executive creative directors: Alex Grieve, Adrian Rossi
Writer: Mike Sutherland
Art director: Ant Nelson
Producer: Anita Sasdy
Director: David Shane
Production company: O Positive New York
Production company producer: Nell Jordan
Editor: Paul Watts
Editing house: The Quarry
Sound engineer: Aaron Reynolds
Sound studio: Wave Studios
Post-production: The Mill
Photographer: Tal Silverman
Photography studio: Metcalfe Lancaster

[ Film single ]
CONSUMER DURABLES & FURNITURE
Title: Laptop • Client: Dixons Carphone

[ Film single ]
FASHION, CLOTHING, FOOTWEAR & ACCESSORIES
Title: Becoming Beckham • Client: H&M

Brand: H&M
Client: Daniel Herrmann, head of marketing
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Creative directors: Feargal Ballance, Patrick McClelland
Director: Fredrik Bond
Production company: Sonny London
Production company producer: Alicia Richards

[ Film single ]
FINANCIAL
Title: Tiny dancer • Client: John Lewis Insurance

Brand: Premier Home Insurance
Client: Margaret Burke, head of marketing
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Writer: Jo Cresswell
Art director: Sian Coole
Director: Dougal Wilson
Production company: Blinkink
Production company producer: Ewen Brown

[ Outdoor single ]
GROCERY & SOFT DRINKS
Title: Give the rainbow • Client: Mars

Brand: Skittles
Client: Daniel Newell, marketing manager
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Creative directors: Mark Lewis, Matt Fitch
Managing partner: Fiona McArthur
Integrated producer: Maebh Kelly

[ Direct single ]
MEDIA & ENTERTAINMENT
Title: Survival billboard • Client: Microsoft

[ Outdoor single ]
MEDIA & ENTERTAINMENT
Title: Survival billboard • Client: Microsoft

[ Film single ]
RETAIL & RESTAURANTS
Title: Shoplifters • Client: Harvey Nichols

Brand: Harvey Nichols
Client: Shadi Halliwell, marketing director
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Writer: Ben Stilitz
Art director: Colin Booth
Business director: Paul Billingsley
Director: Layzell Bros
Production company: Blinkink

[ Film campaign ]
RETAIL & RESTAURANTS
Title: Spare the act • Client: Dixons Carphone

[ Film single ]
RETAIL & RESTAURANTS
Title: Cooker • Client: Dixons Carphone

[ Film single ]
RETAIL & RESTAURANTS
Title: Laptop • Client: Dixons Carphone

[ Film single ]
RETAIL & RESTAURANTS
Title: Nespresso • Client: Dixons Carphone

[ Film single ]
RETAIL & RESTAURANTS
Title: TV • Client: Dixons Carphone

[ Digital single ]
SPORT, TRAVEL & LEISURE
Title: Survival billboard • Client: Microsoft

DIGITAL AGENCY OF THE YEAR
CHI & Partners

GOLD AWARD:

Category: Automotive
Title: Slide
Client: Lexus

DIRECT AGENCY OF THE YEAR
Leo Burnett London

GOLD AWARD:

Category: Charity
Title: #RememberShafilea
Client: Karma Nirvana

FILM AGENCY OF THE YEAR
Abbott Mead Vickers BBDO

GOLD AWARDS:

Category: Consumer Durables & Furniture
Client: Dixons Carphone
Titles: Spare the act • Laptop

Category: Retail & Restaurants
Client: Dixons Carphone
Titles: Spare the act • Cooker • Laptop • Nespresso • TV

SILVER AWARDS:

Category: Consumer Durables & Furniture
Client: Dixons Carphone
Titles: Cooker • Nespresso

Category: Alcoholic Drinks
Client: Diageo
Brand: Guinness
Titles: Never alone • The right path

Category: Energy
Client: Smart Energy GB
Titles: Darts • Supermarket

Category: Health & Beauty
Client: SCA
Brand: Libresse
Title: Blood

Category: Retail & Restaurants
Client: Sainsbury's
Title: Mog's calamity

Category: Sport, Travel & Leisure
Client: Camelot
Titles: Please not them • James Blunt

FINALISTS:

Category: Consumer Durables & Furniture
Client: Dixons Carphone
Titles: Back to school • TV • Whatever it takes

Category: Telecoms & Technology
Client: BT
Title: BT

OUTDOOR AGENCY OF THE YEAR
McCann London

GOLD AWARDS:

Category: The Arden Award
Client: Microsoft
Brand: Xbox
Title: Survival billboard

Category: Media & Entertainment
Client: Microsoft
Brand: Xbox
Title: Survival billboard

FINALIST:

Category: Sport, Travel & Leisure
Client: Microsoft
Brand: Xbox
Title: Squadvertiser

PRESS AGENCY OF THE YEAR
Adam & Eve/DDB

SILVER AWARD:

Category: Fashion, Clothing Footwear & Accessories
Client: Harvey Nichols
Title: Bo Gilbert - the 100-year-old model

FINALISTS:

Category: Financial
Client: Financial Times
Title: Happyish International Women's Day

Category: Retail & Restaurants
Client: Harvey Nichols
Title: Bo Gilbert - the 100-year-old model

INTEGRATED AGENCY OF THE YEAR
FCB Inferno

SILVER AWARD:

Category: Charity
Client: The Big Issue
Title: Change Please

Judges

Rosie Arnold creative partner and head of art, AMV BBDO

Shnoosee Bailey creative director, HeyHuman

Ana Balarin executive creative director, Mother London

Hermeti Balarin executive creative director, Mother London

Richard Brim executive creative director, Adam & Eve/DDB

Helen Calcraft founding partner, Lucky Generals

Neil Christie managing director, Wieden & Kennedy London

Brian Cooper executive creative director, Oliver

Andy Corcoran managing partner, creative services, UM London

Joanna Davies chief executive, Zak

Matt Davis co-owner and creative director, Red Brick Road

Emma de la Fosse chief creative officer, Ogilvy & Mather Group UK

Richard Denney executive creative director, MullenLowe London

Rob Doubal chief creative officer and co-president, McCann London

Mark Elwood founding partner and creative director, 101

Tom Ewart founding partner and chief creative officer, The Corner

Andy Fowler executive creative director, Brothers and Sisters

Dave Henderson former chief creative officer, MullenLowe London

Gerry Human global executive creative director, global brand management, Ogilvy & Mather

Iain Hunter executive creative director, Stack

Andy Jex executive creative director, Saatchi & Saatchi

Ben Kerr executive creative director, Somethin’ Else

Owen Lee chief creative officer, FCB Inferno

Matt Lever deputy executive creative director, VCCP

Mick Mahoney chief creative officer, Ogilvy & Mather London

Ben Middleton creative partner, Creature of London

Ben Mooge executive creative director, Havas Creative Group

Garry Munns creative director, Arc London

Antony Nelson creative director, AMV BBDO

Caroline Pay former deputy executive creative director, BBH

Simon Poett executive creative director, Tribal Worldwide

Rob Potts executive creative director, Saatchi & Saatchi

David Prideaux executive creative director, Iris

Russell Ramsey executive partner and executive creative director,
J Walter Thompson

Tim Riley creative partner, AMV BBDO

Chaka Sobhani chief creative officer, Leo Burnett London

Mike Sutherland creative director, AMV BBDO

Andy Taylor executive creative director, Iris

James Temple executive vice-president, executive creative director and managing director, EMEA, R/GA

Laurence Thomson chief creative officer and co-president,
McCann London

Jim Thornton deputy executive creative director, VCCP

Justin Tindall chief creative officer, M&C Saatchi

Ben Tollett executive creative director, Adam & Eve/DDB

Chris Turner sound designer and creative director, Jungle Studios

Nick Turner international executive creative director, Razorfish

Ed Warren strategic and creative partner, Creature of London

Results

Topics

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