The updated packaging retains the image of the camel but the animal is surrounded by a fresh look, including rounded graphics to highlight the oasis scene and larger and clearer pyramids in the distance.
Further changes include darker lettering to emphasise the Camel name and colour-coded ribbons to identify the style. The box also promotes the brand's history with the text "since 1913".
The aim of the redesign is to give the brand a more modern look and feel, while maintaining the brand's heritage.
The new Camel pack is expected to be on 80% of store shelves in America by late March, with the colour-coded labels identifying the brand's varieties such as filters and lights.
R J Reynolds has decided to drop promotions such as "buy one get one free", in order to test whether it can build its market share without overspending on promotions.
The company plans to reinvest promotional savings into sectors with more growth potential, such as niche cigarette brands and smokeless tobacco.
Last year R J Reynolds had to defend its Camel No. 9 packaging and ads after anti-smoking advocates argued that its chic style is aimed at young women.
The company decided to drop its Joe Camel cartoon character in 1997 after a decade of complaints from activists and government leaders who said the character was meant to appeal to children.