Callcredit wins customer acquisition task for B2B directory Applegate

Tech Products

Noelle McElhatton

June 17, 2009

How long?

1 minute

Callcredit wins customer acquisition task for B2B directory Applegate

LONDON - Callcredit Marketing Solutions has been appointed by business-to-business directory Applegate to provide outbound customer acquisition in the UK.

Applegate: B2B listings cover chemicals and construction

Callcredit won the business following a competitive pitch between outsourcers last month.

Applegate’s directories cover a range of B2B subjects including plastics, textiles, engineering and the chemical and construction sectors. The outbound telesales campaign will aim to generate new directory advertisers.

A dedicated team of specialist agents based in Callcredit’s 500 seat call centre in Bristol. Training of contact centre staff is taking place this month and the full service will commence by the end of the month.

Jon Molyneux-Bracchi, CEO of Applegate, said: Our partnership with Callcredit Marketing Solutions reinforces our objective to continue to be the UK and Ireland’s number one online business to business directory.

Duncan Graham, Commercial Director, Callcredit Marketing Solutions, adds: This is a great win for us; B2B relationships are more important than ever in the current climate and this provides a fantastic chance for us to demonstrate our telemarketing skills across diverse market sectors.

Topics