LONDON - Callaway Golf, the world's biggest golf equipment manufacturer, is launching a flash-based online golf game to drive people to its community website MyCallaway.eu over the Christmas period.
The game, developed by digital creative agency Collective, is available in six languages and runs until 21 December. It features an elf scattering parcels from Santa's sleigh across a golf course, which players have to try to hit.
Collective has integrated a daily price draw into the game and the overall winner will win a set of Callaway golf clubs with extras.
In September last year Callaway Golf awarded its pan-European advertising account to Nexus/H following a six-way pitch.
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