The length and value of the deal have not been disclosed but it will be a two-way marketing agreement allowing AOL Time Warner to promote its products throughout Burger King's restaurants, while the fast-food giant will use AOL's media products to promote its brand.
The deal comes on the heels of a recent announcement that Burger King is to target the children's market through an agreement with movie studio DreamWorks SKG and a renewed contract with Nickelodeon. The company had been losing ground in this market to McDonald's.
Burger King has 12m customers and will promote AOL Time Warner products such as the movie Lord of the Rings in its restaurants.
The agreement will also see AOL Time Warner developing and carrying Burger King-customised features across AOL Time Warner's publishing, broadcast, music, film and online products which Burger King customers would be directed to through promotions handed to them with their meals.
Burger King Corporation chairman, CEO and president John H Dasburg said, "By combining our brand with AOL Time Warner's top-drawer content and media distribution strengths, we will reach the widest audience in the online and offline worlds."
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