Sources suggest that the move will see Burger King's US advertising "You got it" rolled out in the UK, as the company changes its strategy in the run up to being sold by parent Diageo.
The move follows last week's shift in agencies in the US, which saw the Interpublic Group of Companies pick up the bulk of Burger King's $300m (拢190m) advertising and media-buying business.
Interpublic's Media First won the media-buying work from MediaVest, while Deutsch Los Angeles picked up the regional creative business from Bcom3's D'Arcy.
Delaney Lund had originally submitted credentials for the Burger King work in the summer of 2001, along with Bates UK. However, Burger King decided to stick with incumbent Lowe, which is also owned by Interpublic.
Rumours about Lowe losing the Burger King work have been circulating since January 2001, when Lowe lost the US work for the fast-food giant to sister Interpublic agency McCann-Erickson. McCann-Erickson was fired from the work in October 2001.
Lowe's most recent work for Burger King was the "OK, BK" campaign, which emphasised Burger King's quality rather than focusing on price promotions.
Philip Almond, Burger King's marketing director for the UK & Eire, said: "We are pleased to be joined by Delaney Lund in a new journey of constant product development, a focus on improved operations and edgy, innovative marketing. We would like to thank Lowe for their commitment and contribution to the Burger King business and wish them every success for the future."
Delaney Lund was formed in January 2000, when six partners -- Greg Delaney, Mark Lund, Tom Knox, Richard Warren, Gary Betts and Malcolm Green -- staged a management buyout of the Delaney Fletcher Bozell agency, part of True North. True North was subsequently acquired by Interpublic, which owns a minority stake in Delaney Lund.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .