BT Web puts a sponsored link on major and local search engines, including Google, Yahoo! and MSN, driving potential customers to a business website through keywords.
The customers of BT Web Clicks get a team of experts at their disposal, ensuring that all campaigns are fully managed.
The team analyse the customer's website and current usage on search engines to choose the keywords that are going to generate potential customers.
All business leads generated through BT Web Clicks go straight through to the business' website, and not through any other online directories.
Bruce Abercromby, general manager, strategy and development, said: "More than 70% of internet users rely on search engines to find a local service, and they are a proven way of generating leads. However, it can be both time consuming and costly to set up and sustain a campaign."
"BT Web Clicks helps by choosing appropriate keywords and gets traffic to your site, enabling small businesses to focus on converting enquiries into sales -- and all for a fixed monthly budget.
"We guarantee that you’ll get the results you want for the agreed price -- or we'll give you your money back for any undelivered clicks."