Credits
"Champions League house party"
Director
Production company
"Zero shirt"
Director
Production company
BT Sport "Champions League house party" by Abbott Mead Vickers BBDO
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Advertiser
BT -
Agency
Abbott Mead Vickers BBDO -
Sector
Media / Entertainment Brands and Television brands -
Exposure
United Kingdom
The footballers Gareth Bale, Rio Ferdinand and Steven Gerrard are among the famous faces to appear in BT Sport's new campaign advertising its exclusive Champions League coverage in the UK.
The new ad, which was created by Abbott Mead Vickers BBDO, first aired on 25 July. It opens on a party in a manor house where football heroes from Champions League-winning teams are dancing, playing computer games and having a header competition. The soundtrack is Lethal Bizzle’s Fester Skank. In another ad, a BT Sport employee is shown trying to convince players to change their shirt numbers to "0" as a nod to the fact that BT TV customers don’t have to pay to watch Champions League or Europa League games.
