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BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ad, by Abbott Mead Vickers BBDO, features a host of sports stars, including Manchester United’s Robin van Persie and Tottenham Hotspur’s Gareth Bale, in a range of set-pieces, while the BT Sport presenter Jake Humphrey explains what viewers will be able to watch on its channels. The spot was written by Toby Allen, art directed by Jim Hilson and directed by Martin Krejci through Stink.