Designers, buyers, exhibitors, journalists and photographers attending the fashion shows on September 19-23 can surf the web and download documents following the installation of a wireless broadband network by BT Openzone, along with Intel Centrino.
The companies are also making the end of the main catwalk into a giant Wi-Fi hotspot, so journalists can file copy and email photographs of the latest trends direct from the catwalk back to their newsdesks.
BT Openzone allows anyone with a Wi-Fi enabled laptop or PDA to connect remotely to the web at broadband speeds.
Chris Clark, chief executive of BT Wireless Broadband, said: "With thousands of fashion followers, journalists and photographers from around the world visiting London Fashion Week, the installation of BT Openzone provides them with a perfect opportunity to check their emails or sort out something urgent in between shows."
There are currently more than 4,000 BT Openzone hotspots nationwide at a range of locations, including Hilton Hotels, British Airways lounges, Welcome Breaks, RoadChefs and McDonald's Drive-thrus.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .