The company, which was sold by News International to Skipton Information Group at the beginning of the year, said the new consultancy would provide clients with evaluation of their marketing performance across the customer data, communications channel management and prospect targeting sectors.
According to Broadsystem, the division has been launched in response to "increasingly sophisticated techniques" in B2B marketing, and would use workshops, interviews and audits to create a "roadmap" for effective campaign management.
Caroline Worboys, chief executive officer at Broadsystem, said: "Part of Broadsystem's methodology includes making recommendations that focus on the full utilisation of this corporate asset to generate additional sales.
"The consultancy will enable brands to get more out of their data and marketing outlay."