LONDON - Britvic has appointed sales promotion agencies The Marketing Store (TMS) and Notorious following a review of its agency roster.
TMS has been appointed to handle sales promotion on Robinsons and Gatorade while Notoriious will fufill the same brief on Tango.
Euro RSCG KLP has been retained as sales promotion agency for Pepsi and 7Up.
Britvic marketing director Simon Stewart said: "We are evolving our agency roster to meet new and changing dynamics within the market and to drive forward our ambitious growth plans."
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