��������pk10

The British Heart Foundation's new ad packs an emotional punch with an unexpected twist to mirror the devastating impact of heart disease.

The spot opens on a young woman preparing to celebrate at her sister’s wedding, but there is no happy ending on this special day. The charity will also take over The Sun with ads written the night before publication to complement the editorial copy. The spot was created by Andy Long and James Millers at MullenLowe London, and directed by Ed Morris through Rattling Stick.