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An enthusiastic young boy fronts the BHF's new campaign by waxing lyrical about how important the heart is.

The work, part of the "Beat heartbreak forever" campaign launched last year, aims to communicate the scope of BHF's research, which extends beyond heart diseases to include other heart and circulatory conditions such as stroke and vascular dementia. 

With the help of the tagline "Our research starts with the heart, but it doesn’t stop there", the campaign also features a glow-in-the-dark poster of the heart and circulatory system. It launches today across TV, video-on-demand, cinema and social.