��������pk10

The British Heart Foundation (BHF) has launched a new integrated campaign, created by Saatchi & Saatchi.

The campaign showcases the futuristic scientific breakthroughs that have saved people’s lives, and how BHF research continues to turn science fiction into reality. It spans TV, cinema, OOH, print and social media.

A film, voiced by actor Cillian Murphy, was directed by Ben Strebel through Biscuit Filmworks. It was copywritten by Tobias Tercic and art directed by Hernan Dietrich.