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Sustainable deodorant company Fussy is promoting the release of its new "festive fir scented" fragrance, made from unwanted Christmas trees.

Created by Saatchi & Saatchi London, the online animated film for the brand is a heart-warming story about an unwanted fir tree called Douglas and has a running time of two minutes and 26 seconds.

The spot was art directed by Rodrigo Castellari at Saatchi & Saatchi, and animated by Lizzy Rowlatt and produced by Georgia Brown through Prodigious.