Peruvian Cancer Foundation twists misheard lyrics into donation phrases
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Exposure
United States
Fahrenheit DDB Peru's campaign became a fundraising TikTok trend.
Most people have misheard lyrics to popular songs. For instance, Jay-Z and Alicia Keys’ "Empire State of Mind" lyric has infamously become known as "In New York, concrete jungle, wet dream, tomato."
The Peruvian Cancer Foundation decided to flip the script on misheard lyrics for its fundraising campaign. In Peru, three million K-Pop fans sing Korean songs by phonetics. Fahrenheit DDB Peru used the wrong lyrics as donation phrases, which became a trend on TikTok.