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The British Heart Foundation has partnered with photographer and director Rankin's creative agency, The Full Service, on a social media campaign to raise awareness of heart disease on World Heart Day (29 September).

Rankin is asking creatives to make their own interpretation of a heart and post it on social media using the hashtag #heartforaheart. Contributors so far include Margherita Missoni, Caragh Thuring, Gillian Anderson and Carey Mulligan, among others.