British Gas "You can go green without the extreme" by Nucleus

British Gas highlights simple, everyday ways to be environmentally conscious.

The playful films applaud the extremity to which environmentally friendly habits can be taken, while acknowledging the simpler sustainable solutions available to British Gas customers. It will run for the next four weeks on social media. 

The work was created by Arthur Harry and Ludo Thomas.

Credits

Client
Sales & marketing director
Head of marketing strategy, communications & brand
Senior marketing manager
Marketing manager
Agency
Executive creative directors
Creative director
Creative services director
Producer
Post-production
Central business lead
UK business lead
Senior account director
Account manager
Central strategy lead
UK strategy lead
Senior planner
UK media lead
Media associate director
Digital director
Associate director, paid social