British Gas "This is what sustainability looks like" by Nucleus

British Gas has launched a multimedia advertising campaign by Nucleus that aims to simplify the jargon-filled subject of sustainability.

Three 30-second films show the simple sustainable actions we can make every day. They were directed by Aaron Stoller and produced by Sara Cummins through Biscuit Filmworks.

As well as TV, the campaign is running across cinema, digital, VOD and out-of-home channels. Media was handled by MediaCom.

Credits

Client
Marketing director
Senior marketing manager
Marketing manager
Creative agency
Executive creative directors
Creative director
UK strategy lead
Senior planner
UK business lead
Senior account director
Account manager
Head of integrated production
Head of art buying
Junior art buyer
Production company
Director
Managing director/executive producer
Producer
Director of photography
Assistant editor
Post-production
ETC
Post-producer
Colourist
Audio post-production
UK media director
Media agency
Media associate director
AV associate director
Digital account manager
Digital associate director
Social associate director
OOH account manager