The energy giant confirmed it was looking to appoint a new agency to handle work on the britishgas.co.uk site. It stressed that its ad agency CHI & Partners would be unaffected by the review.
British Gas handed its digital account to OgilvyOne in 2007, in a move that consolidated the bulk of the company's below-the-line business in one agency.
British Gas has asked agencies including OgilvyOne to complete an RFI for the web work.
The move follows the appointment of former HBOS marketing director, Rick Vlemmiks, as British Gas' new marketing director. Vlemmiks replaced Chris Jansen who was promoted to strategy and commercial director.
OgilvyOne has worked on digital projects for British Gas as it stepped up its web presence during 2008.
LBi was one of the agencies to lose out on the business, despite being selected as the company's sole digital agency in March 2006, but continued working on elements of its digital activity.
British Gas has been working on campaigns to position itself as a greener business. LBi recently launched the fifth and final game in a series for Generation Green - the environmental programme from British Gas that empowers teachers, schools and their local communities to lead the UK in tackling climate change.
The Generation Green project provides educational resources to teachers and incentivises pupils and their communities to adopt greener living by rewarding them with Green Leaves, which can be redeemed by schools for green prizes.
The site is aimed at both teachers and pupils (aged between 7-14) and includes: school profiles with updates on progress towards their leaf goals, interactive lesson plans for both primary and secondary teachers to download, the ability to redeem leaves for prizes and integration with the British Gas Energy Savers Report.
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