The redesign of the has been driven by customer feedback, focus groups and competitor analysis. One of the key findings showed that customers wanted to be able to book their hotels and car hire in a few simple steps.
As a result, British Airways Holidays has looked to simplify the booking process and offer more intuitive navigation around the site. It has focused on how prices are displayed online, so customers are aware exactly what the price includes.
Ben Moss, ebusiness development manager for British Airways Holidays, said: "It is a bold redesign, representing best practice in usability and navigational terms amongst travel industry sites, and reflecting British Airways' renewed commitment to the leisure traveller."
Itraffic will handle the online advertising for the new site, which has been designed and powered by Australian agency Viator.
The online advertising campaign will run as two phases: the first phase driving awareness of the British Airways Holidays site; and the second phase driving direct response through the booking functionality on the site.
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