IMG will work on BA's existing sponsorship projects, including ‘the BA Great Britons Programme', which offers up to 180 free flights each year to help anyone over 16 years old who needs support to develop their talent.
The agency will also be responsible for seeking out new sponsorship opportunities for the carrier.
‘British Airways is committed to creating a lasting legacy through the BA Great Britons Programm,' said British Airways global sponsorship manager, Luisa Fernandez. ‘With their extensive experience, we are thrilled to be working with IMG Consulting.'
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