LONDON - Airline bmi has launched a print campaign targeting consumers affected by the impending strike by British Airways cabin crew staff.
Trade union Unite announced that BA cabin crew will go on strike for 12 days from 22 December over the Christmas period, with around 1m passengers facing the prospect of cancelled flights.
To target travellers in search of an alternative, Lufthansa-owned bmi has rolled out a print ad stating ‘BA may soon be grounded. You needn't be'.
It adds: ‘Despite the strike threat, there are still plenty of ways to fly to the places you want to go.' The ad then directs consumers to its website, flybmi.com.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)