BritFilms offers previews, competitions and reviews to more than 100,000 unique users each month in the UK, focusing on both Hollywood and independent releases.
The hiring of w00t!media is aimed at bringing complementary advertisers to the site, such as brands that focus on film. The partnership will provide clients with creative advertising opportunities, as opposed to traditional banner ads.
Britfilms.tv is a platform for independent film makers to display their work to a dedicated film audience, as well as featuring more mainstream film content.
W00t!media has also secured, through a partnership with US sales house Giant Realm, the rights to represent film sites FirstShowing.net and FilmCritic.com.
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