Breast Cancer Care links up with Future for donor acquisition

LONDON - Breast Cancer Care is targeting prospective donors through a partnership with Future that gives the charity direct access to readers of the publisher's craft titles.

Future's six craft titles, including Cross Stitcher, Papercraft Inspirations, Simply Knitting and Scrapbook Inspirations, are promoting the charity, offering information on cancer and encouraging readers to take part in Breast Cancer Care's biggest fundraiser to date.

Future is also donating 10p to the charity for any of the titles sold via newsstands throughout September, and is offering consumers a special subscription offer through Breast Cancer Care's . For every subscription to one of its craft titles, Future will donate 20% of the price (more than £5) to the charity.

"Breast cancer is a disease which has touched the lives of many readers and we are delighted to be lending our support to Breast Cancer Care," Ursula Morgan, publisher for Future's craft portfolio, said.

"We aim to raise awareness of the disease through our magazines, encouraging our readers to support the charity through our 'Make it Pink' initiative, which ties into their 'In the Pink' fundraising campaign. These initiatives are just the start of our partnership and we hope to raise funds and awareness of the disease throughout the year."

Breast Cancer Care helps more than 22,000 women and men suffering from breast cancer or with breast cancer concerns. The charity's other corporate supporters include Asda, Boots and QVC.

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