
Supporting clarifications for the table:
1. The Brand Value of Coca-Cola includes Lites, Diets and Zero
2. The Brand Value of Nintendo includes Wii and Nintendo DS
3. The Brand Value of Budweiser includes Bud Light
4. The Brand Value of Pepsi includes Lites, Diets and Zero
5. The Brand Value of Red Bull includes sugar-free and Cola
6. The Brand Value of Starbucks includes stores as well as coffee sold at the supermarket
7. Brand Value includes Playstation 2 and 3, as well as PSP
Source: Millward Brown Optimor (including data from BrandZ, Datamonitor and Bloomberg)