Brands making the most of #BlueMonday on social

January 18, 2016

How long?

2-3 minutes

Brands making the most of #BlueMonday on social

Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?

Blue Monday: brands show their support on Twitter

"Brands will use the myth of to sell you things. Not us," tweets Yorkshire Tea.

Today, brands will use the myth of to sell you things. Not us. Except for this REVOLUTIONARY steam mop!
— Yorkshire Tea (@YorkshireTea)

Vodafone needs your recommendations for the ultimate #BlueMonday playlist.

What's the one song that gets you through the day? Share your tracks to help make the ultimate playlist!

— Vodafone UK (@VodafoneUK)

Virgin Media is a little confused.

Today we gather to celebrate one of our nation’s greatest exports (Wait, have we got this wrong?)
— Virgin Media (@virginmedia)

A competition for all those in need of a Boost.

To turn your into a Boostiful Monday, simply RT & tell us why you need cheering up for a chance to win!
— Boost Drinks (@Boost_Drinks)

House of Fraser has the blues.

Who else feels like this every Monday morning?!...

— House of Fraser (@houseoffraser)

Comparethemarket.com is giving away £1,000.

Ends 22/01 at 21:00. Excludes all financial and media products. T&Cs apply
— comparethemarket·com (@comparethemkt)

Innocent smoothies has some wise words for us.

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing.
— innocent drinks (@innocent)

KLM, the Dutch airline, is offering deep rest (depressed) on its flights.

What is wrong with 'DeepRest'?
— Royal Dutch Airlines (@KLM)

While Air France is refusing to give in to the gloom.

Good morning! Welcome to .. a day meant for dreaming about blue skies and blue seas on your next holiday!
— Air France UK (@AirFranceUK)

There's no #BlueMonday in our city, says the Paris Tourist Office.

No in Paris! Let's visit the City of Light to enjoy 'la vie en rose' ????
— Paris Je t'aime (@ParisJeTaime)

Retailer Very is renaming today #PinkMonday.

? We don't think so! We're officially making today ! Who's with us?! ??
— Very (@verynetwork)

Mobile network Three has some reasons to be cheerful.

Need some reasons to be cheerful today? You're welcome!
— Three UK (@ThreeUK)

Poundland is also betting on a cute animal to cheer shoppers up.

So it's today but here's a cute kitten to make you smile & tell us what makes you happy :)
— Poundland (@Poundland)

Maryland Cookies is offering free treats in return for a follow and retweet.

Turn that frown upside down ???? by winning some Maryland Cookies with a Follow and RT ?????? *UK only, ends 19/01/16
— Maryland Cookies (@MarylandCookie)

There are more prizes up for grabs courtesy of Wilkinson Sword.