New collaborative project Soampd, which offers social media strategies for events, showcased its work at the awards. Photographs of the evening were posted on Flickr as they were taken by and tweeted with the hashtag
Soampd is a collaboration between Altitude London's marketing director Peter Kerwood and other event professionals, run in addition to their jobs in the industry.
Guest enjoyed entertainment from acoustic trio The Wandering Hands from Sternberg Clarke, who mingled with guests during a cocktail and canapé reception.
The winners of the Brand Event Awards and the Event 100 Club were then revealed by radio presenter Neil Bentley. , the list of the most influential figures in the industry.
In a twist on the traditional sit down meal ceremony, guests gathered around the stage for the awards and bowl food was served, including mini sausage, mash and gravy. Later on, party band The Lionels played on stage while guests made their way to the dance floor.
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