Universal appeal...could be a huge online hit7 / 10 |
Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter & Gamble’s ‘Best job’ Olympic campaign, along comes another ad that is sure to put a dent in even the most flint-hearted among us.
It follows a father as he guides his daughter through life’s challenges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring she ‘stays in safe hands’.
The ad is already picking up a lot of social-media shares, and it is not hard to see why. Videos that can evoke marked physiological and emotional responses (such as laughter, anger, crying and shock) are the most likely to be shared, and ‘Polo Dad’ delivers.
Although UK-centric, the commercial also has universal appeal, capable of tugging at the heartstrings of viewers across the globe.
With the right distribution strategy, Volkswagen could have a huge online hit on its hands.
Ones to watch: Viral hits from this week
Hovis: Farmer’s Lad
The ad, which supports the launch of Hovis’ British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son.
T-Mobile: Britain Loves a Jubilee
T-Mobile continues its ‘What Britain loves’ theme with a Jubilee special ad. However, it’s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last year.
SureMen: Freddie Flintoff
Unilever brand SureMen released this clip of brand ambassador Andrew ‘Freddie’ Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK expert Chris Ritchley.