Brand Republic took to the streets and found that some members of the public aren't impressed with Pizza Hut's rebrand and want more than a name change to persuade them to go in, while others labelled it a good idea.
Pizza Hut is temporarily changing its name to Pasta Hut to highlight its eight new pasta dishes, with nine restaurants changing their signage immediately.
The pizza chain plans to invest £100m over the next six years to revamp its 700 restaurants in the UK.
The name switch is being supported by a multimillion pound marketing campaign including TV ads created by Abbott Mead Vickers BBDO.
The plan has been who claim that it is a "boring" and "puerile" idea that could "dilute the strength of the brand".
Earlier this week domain name specialist NetNames revealed that cybersquatters have been snapping up key domain names relating to Pasta Hut in an attempt to cash in on the rebrand.
However Pizza Hut has already secured which ranks first on Google for the search term "pasta hut" while the other sites do not appear on the first search results page.
The website provides information about its new pasta dishes and a poll for viewers to vote on whether they prefer the new name or would rather stick with the old one.