In a six-week press campaign starting on 9 October, the Schwan's-owned frozen pizza brand will run ads in The Sun, Daily Mirror, Daily Mail and Metro to reach 4m of the core Takeaway target audience.
Chicago Town claims that independent research for the past two years showed that its Takeaway range has been voted tastier than Pizza Hut and Domino's in blind taste tests. The Takeaway range differs from most other frozen pizzas because it has a fresh dough base.
A spokesperson for the brand said: 'As the credit crunch bites we want to show consumers that we have a fantastic value proposition.'
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