The , which was destined to carry the unfounded allegations about senior Tories invented by Gordon's Brown's communications advisor Damian McBride and emailed to Draper, was to be modelled on the right wing , which specialises in scandal stories, mostly about Labour politicians.
Members of the public interviewed for the latest Brand Republic video described the email smears as "juvenile" and "appalling" with some saying it had resulted in less respect for politicians and the Labour party.
The majority of the people interviewed said that they would not have taken the allegations seriously if they had made it onto the blog with some saying they did not take much notice of blogs and trusted national newspapers more.
and Draper is under pressure to quit his position as editor of the website, which is backed by Cabinet ministers.
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