Designed by Dew Gibbons, the look will roll out from the end of this month. Retaining the brand's yellow colour, the packs have had an orange sunshine icon added in a nod to the products' function. An iridescent finish has also been introduced to impart a premium look to the range.
According to a Dew Gibbons spokesman, the work is intended to standardise the packaging, since previously the range had been worked on by a number of agencies.
Dew Gibbons has worked on other Boots brands including Smile dental care and the Annabel Karmel Make Your Own baby food and equipment range.
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