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Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign.

The campaign, which was created by Mother, launched on 14 May with a TV ad. The spot is a mix of five different long-form documentary films (each of which will also run as a standalone ad) showing Boots staff helping people in the community. Beyond the TV work, Boots has created a storybook called Zookeeper Zoe, which can be used to help identify eyesight problems in children, and is giving free copies to parents. To help teenagers with skin problems, Boots is running online advice sessions with YouTube creator Chai Cameron and Boots staff.